If you’re a business owner who’s been blessed with a windowed storefront, you have probably already been considering the ways this building design affects your business. With a windowed storefront, your reception area is on display, which gives tidy and stylish business owners an opportunity to attract outsiders in a way that opaque-walled companies can’t. Windowed storefronts also mean display opportunities for seasonal brands, sale items, and store announcements; you dedicate the first few square feet of interior wall space to displays, and you get a perennial billboard ad to inform passing foot traffic.
One aspect of windowed storefront that is often mishandled is signage. Choosing the wrong sign not only leaves passersby impassive, it blocks the precious window “billboard” space you’d otherwise use to showcase your interior and promote! If you’re going to consume windowed frontage, make every inch count; the Sign World team offers some tips to maximize window signage with decals.
Know Your Decal Options
* Decals can be used indoors or outdoors. Decide what’s best for you given your light and weather conditions.
* Decals will last about three years if properly maintained. Keep this in mind when ordering your prints. However, be careful about buying in bulk. After doing so, some business owners decide to update or alter their decal signage, and their outdated decals either go into the garbage or gather dust in storage.
* Decals can be clear or opaque. Clear decals might be useful for business owners trying to conserve precious window space, while opaque is a more striking option best used for logos and important messages. Perforated decals are also an option. Using specially designed micro-punctures, they become opaque from the outside, but translucent from the inside. Finally, frosted decals are somewhere in between clear and opaque, allowing some light through, while still creating a distorting, foggy effect.
What Color Should I Chose?
Though this question is ultimately up to the individual business owner, there are some standard guidelines you can use to inform your selection.
When using clear decals for stand-alone text, most experts recommend a white font. This is thought to offer the greatest balance of contrast and readability.
But white’s not your only option. As a general rule, try to pick colors that cause the window’s hue and the lettering to contrast as vividly as possible. Blue, purple, and black are sometimes tough to make out on a shaded window; whites and yellows offer excellent contrasts.
Black lettering can be very effective for indoor signage. Well-lit, indoor areas like office interiors are perfect for black lettering.
Opaque decals give you many more color options. They will naturally have a white background, which allows basically any color to clash drastically. In contrast to clear decal color recommendations, dark colors are usually best for opaque decals.